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Case Analysis of Brand Promotion and Selling Strategies of Renowned Companies

On 7 June 2026, students of Batch 85A and 85B participated in an academic program titled “Case Analysis of Brand Promotion and Selling Strategies of Renowned Companies” as part of the Principles of Marketing course. The session engaged students in a case-based learning activity where they critically examined the brand promotion and selling strategies of selected renowned companies.
The program provided an opportunity to analyze real-world marketing practices and explore how leading brands implement promotional strategies, branding initiatives, and selling techniques in competitive business environments. Through their presentations, students demonstrated critical thinking, analytical ability, creativity, and applied understanding of marketing concepts.
The presentations were evaluated by students of Batch 79 (Marketing Major), who served as jury members and provided constructive feedback and insights to enhance academic learning.
Following the formal session, students from Batch 79, 85A, and 85B gathered for an informal interaction. As this marks the final semester of Batch 79, the occasion held special significance, celebrating academic engagement, collaboration, and shared experiences among the cohorts.
The program was organized by Dr. Sara Sarwari, Associate Professor of Marketing, Department of Business Administration, Stamford University Bangladesh.
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